Project Structure

WP 1 – Project Management

• Assign responsibilities
• Implement day-by-day management and coordination
• Assure proper internal communication
• Define reporting and evaluation procedures
• Ensure quality management

WP2 – Communication and Publicity

• Define communication strategy
• Create communication material: digital channels, bochures and leaflets.
• Disseminate Silver Wellbeing values and findings

WP3 – The mediterranean diet as a transversal CBC asset

• Better understand features of incoming tourism (demand)
• Better understand existing resources in terms of natural heritage, cultural heritage, food. (offer)
• Creating innovative offers based on targetization of «silver»

WP4 – Tools for promotion

• Develop new ICT tools to promote Med Diet and local tourism through gamification mechanism
• Developing new services for operators
• Empowerment of local tour operators

WP5 – Testing and piloting

• Test project findings on «real life» scenarios
• Involve key local stakeholders to promote the project values
• Defining routes of Med Diet

WP6 – Promotion outside the CBC area

• Diffuse the benefits of Mediterranean Diet at international level
• Promote the new Silver Wellbeing model
• Spread scientific value and commercial appeal of Silver Wellbeing