Project Main Ouput and Results
- Web Platform and mobile App to suggest best option for MeD path and monitor flows, habits and wellbeing
- Branding campaign
- Creation of new itineraries based on olive oil, wine and cereals addressed to silver economy
- Silver MeD travel Guide
- CBC network with tourist agents and stakeholders
- Participation at international event to promote project results
The main expected result of Silver Wellbeing is a number of several users of the mobile App. The aim of Project activities is to increase the level of capacity for stakeholders to valorise natural and cultural heritage of the CB Area from a sustainably, healthy and “tasty” point of view. Silver Wellbeing consortium will create and develop tourist itineraries based on MeD Diet, trying to establish a healthy and wellbeing culture in the CB area with concrete interaction between tourism, healthcare and agri-food sectors.
In this way, a link from scientists and tourist operators will be activated to give information on MeD Diet through Medical/scientific info assistance for professionals, training courses for tour operators and webinars in order also to improve stakeholders’ access to information. Silver wellbeing stakeholders could take advantages from the interaction between tourism, healthcare and food by living, during vacations, a unique experience, healthy and greet, leading consequently to a general wellbeing of the whole society.