Project Objectives

The specific objective of Silver Wellbeing is the definition and implementation of innovative tools developed in cooperation with different sectors such as: tourism, healthcare and agro-food.

Such tools will provide information on food, Mediterranean diet and healthcare along with travel information and itineraries (routes of olive oils, wines, cereals) on wellness and cultural heritage.

Silver Wellbeing aims to increase the quantity and quality of tourism in the cross-border area, while optimizing health costs.

Target Groups

Project’s main target group is represented by “Silver Tourists” that will bind to the benefits of a “healthy” vacation thanks to the Mediterranean food and lifestyle.

Also patients with metabolic and cardiovascular problems could benefit by this Project, as well as people with obesity, eating disorders or simply interested in healthier and conscious diet.