Silver Tourism

Ageing of population is a global trend in demography, especially high in the cross-border area.

However, recent trends in tourism sector show also that elderly people:

  • aim at staying active, traveling, meeting new people and places;
  • have time to spend in pleasant activities;
  • have money to dedicate to their passion;
  • care about their healthcare.

Therefore, “Silver Tourism” is reaching a relevant dimension in the tourism sector worldwide.

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